Can You Be Your Own Internet Marketing Specialist?

The role of an internet marketing specialist is to drive traffic
to a website and to assist with the improvement of conversion
rates - converting website visitors to buyers. Some individuals
are good at driving traffic and others are good at creating web
copy that closes sales. In order to be a full-service internet
marketing specialist, you really have to have the skill to do
both because enormous amounts of traffic doesn't matter a bit if
that traffic does not result in revenue.
Even so, different people have different talents and one person's
gifts may complement another's. So, if you have strong skills in
one area and not the other, you may need to work with an internet
marketing specialist whose strengths compensate for your
weaknesses and vice versa. Sometimes an internet marketing team
achieves much more than any internet marketing specialist could
do alone.
Specific tasks that an internet marketing specialist or team of
internet marketers engage in to accomplish the two main purposes
of internet marketing - driving traffic and closing sales -
include:
1. Brainstorming
2. Market research
3. Identification of target markets and niche markets
4. Competitor analysis
5. Development of products and services
6. Creation of a unique selling proposition
7. Keyword research
8. Identification, analysis and selection of marketing
channels
9. Budgeting
10. Strategic planning and setting of milestones
11. Creation of marketing materials including sales copy
12. Website development
13. Administration of the internet marketing plan
14. Analysis of the effectiveness of the marketing program
15. Continual strengthening and improvement of the marketing
plan and marketing program
Effectively addressing all of these tasks that are necessary for
productive internet marketing really requires quite a vast skill
set. Everybody has strengths and weaknesses in various areas of
internet marketing. It is ideal if you have an internet marketing
team made up of individuals that are internet marketing
specialists in all of these areas; however, reality is not always
ideal. Because it is rare for any one individual to be strong in
each of these areas most people need professional assistance from
an internet marketing specialist with one or more of the internet
marketing tasks.
If you work with an internet marketing specialist or a team of
internet marketers, it is vital that everyone on the team
communicates clearly and effectively. With clear communication
the results from specific internet marketing tasks can be
integrated to create a strong, effective internet marketing
program that produces significant results in regard to driving
traffic and generating revenues.
In order to determine whether or not you are capable of being
your own internet marketing expert rather than contracting your
internet marketing tasks to an internet marketing specialist or
an internet marketing firm, do an honest analysis of your skills
as they relate to the fifteen internet marketing tasks mentioned
previously. In reviewing them, you are sure to find some that you
feel confident about and some that cause uncertainty. If you are
not comfortable with your own internet marketing knowledge and
skills, you may choose to hire an internet marketing specialist
to complete the tasks you are uneasy about, or you may choose to
pursue training or education to enhance your knowledge of
internet marketing and strengthen your own skills.
With desire, drive, time and perseverance, just about anyone can
become an internet marketing specialist. To be an effective
internet marketing specialist you must be willing to learn from
others as well as learning from your own mistakes. As you gain
experience in internet marketing, you will naturally develop
expertise and as time marches on you will undoubtedly feel more
comfortable with tasks that seem complex at first and you will
definitely gain self-confidence as you experience the positive
effects of your internet marketing efforts.

Copyright Christopher J. Enders. Are you at the end of your rope, fed up and confused by all the scrambled internet marketing advice you're getting? Whether you are new to internet marketing, or a website owner who wants to make more money from your website, learn the proven strategies that will sky-rocket your internet business at http://BiznessTips.com

Article Source: http://EzineArticles.com/?expert=Christopher_J_Enders

Article Source: http://EzineArticles.com/120401

Keep Your Final Destination In Mind When Creating A Digital Information Product

Getting started our criteria should be based on the demand and effect of your product, the profitability factors and simplicity to design and construct. After you decide on what format you want to use to design your digital information product, remember to always keep a picture in your mind of where your going with your product, and the final outcome as you brainstorm.

For example, if your blogging every day, which you should. Be sure to make it a point to post two to four paragraphs every day, then later on you can take your blog posts and turn them into to articles related to your topic to publish. During this time you may not be thinking of this, although after a little while all your blog posts can turn into several chapters, for your book. When you know where your going with your product, then it easier to stay on course as you go and pursue your writing career. If your game plan is clear, creating a Downloadable Digital product will not be hard, you will soon realize how your work can be bundled and repackaged together later deepening your potential to make more profits.

When creating a product, their is a couple to things your product has to do, make the customer look better, feel better, make them more money and how much fun will have while getting their problems solved. What I am telling you is, if you can help and excite your consumer in any way, your winning, you just knocked the ball out the park!

The reason this is so important is there's a lot of tough critics out there and if their not satisfied, you will find videos and blogs from people showing their displeasure for what ever reason..... The reason doesn't matter, it doesn't matter if they are wrong, you simply can't afford to have a unhappy customer.

The reason we create products in the first place, is to give people the tools they need to make money! Your goal is to find large pools of hungry prospects looking for information on certain topics.

Creating Digital Information of any kind is is a fulfilling job, as you go through the development steps you will gain a bit of confidence as you see the final product come to completion, this will be an amazing journey, you will learn a lot about yourself going through some ups and downs, successes, failures, good and bad days. Always keep your final results in the front of your mind, as you'll find your development will go in phase, while the main objective is to make money. Every product developers main focus is to sell their product when it's finished. Then repackage and sell it over and over again.

You need customers, customers eagerly waiting for your product before it's even created. You should be sure there's a market for the product you develop, think about the competition and need before pricing your products, it's a great ideal to seek out prospective buyers by researching the best places to advertise and market your products. Do you have a current list of all the markets you want to target? do you have friends of colleagues your willing to joint venture with, or even form a partnership for your product?

One of the most important factors to consider when developing a digital information product is how to sell it. It's very important. Critical, vital and even pertinent that selling the product is what will generates the income needed to pay for all your time involved in developing your Digital Downloadable information product in the first place.

Not to worry, after time you will become faster and better at brainstorming and creating digital information products.
Internet Marketing Advantage Make Digital Information Products IMA Article Blueprint